Transform Your Approach to Team Management
Practical leadership development for founders, first-time managers and growing teams
It's reported* that only 10% of the UK workforce is actively engaged and enthusiastic about their work and workplace. With their direct line manager, being the biggest attributing factor of these findings.
This is mind-blowing!
When new or accidental managers are equipped to lead with confidence, everything changes. Teams become more motivated, communication improves, and people feel supported to do their best work.
This programme gives you the tools to lead well, drive performance, and build a positive, people-first culture.
*This statistic was taken from the 2023 Gallup Global Workplace ReportPractical Leadership Development for Real-World Managers
Master the skills of effective communication, expectation setting, team dynamics, and taking a coaching approach to Leadership.
Welcome to The Ethical Coaching Company's Institute of Leadership Accredited Leadership Academy.
Strong, values-led leadership is one of the biggest drivers of performance, motivation, and retention. Yet in small and growing businesses, it’s often the most overlooked investment.
That’s where we come in. At The Ethical Coaching Company, we partner with founders, owners, and small but mighty teams to grow confident, capable leaders through a practical mix of real-world training, ethical coaching, and ongoing support. You don’t need an HR department or corporate setup; you just need the right partner.
Our five-month Leadership Academy is built for people learning to lead as they go, whether you’re a founder now managing a team, or a first-time manager stepping into leadership. It combines focused leadership training with personalised coaching, so skills aren’t just learned, they’re applied in the day-to-day reality of your business.
📈 Research shows leadership training alone can boost productivity by 22%. When combined with coaching, that impact leaps to 88%.
That’s why every place on the Academy includes tailored 1:1 coaching support, helping you apply what you learn directly to your team and your growth journey.
If you’re ready to lead with clarity, confidence, and your culture intact, the Leadership Academy will give you the skills and support to get there.
Join us on our next cohort ot get started.
Discover if our Leadership Academy is the perfect fit for you and your business.
Schedule an informal chat with a member of our team today to explore your next steps..
Leadership Academy At A Glance.
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This is a FIVE-month program with a hybrid approach of both leadership skills training and business coaching.
The programme will on average take 1-2hrs per week to complete.
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1 - Pre-Session Workbook
2 - Training Session
The Leadership Skills training covers four key modules (Effective Communication, Setting & Managing Expectations, Team Dynamics & Coaching Approach to leadership) these sessions will take place:
Two x full day group sessions (9:30am-4pm) with other business leaders via Zoom.
Or in-house at your place of work if you have a group of internal managers
3 - EQ & Trait Map Assessments
As part of your learning you will complete two self assessments EQ (Emotional Intelligence) & Trait Map (Personality) with personal 1:1 feedback session to aid self reflection of your leadership style.
4 - Business Coaching
To embed the learnings within your own organisation and role you will receive 1:1 business coaching:
1 x 60 minute deep dive workshop
3 x 60 minute coaching sessions completed monthly
1 x 40 minute reflection / off boarding session
The Coaching element will be 1:1 sessions.
Additional coaching can be added on at an preferential rate.
5 - Workbooks and Application Log
Workbooks will be completed for each module and an Application Log submitted for your overall learning journey to demonstrate application of learning.
6 - Digital Resources
Access to our digital resource library will be provided and can be accessed at any time to support the learning. This will be available for twelve months from onboarding.
7 - Celebration Session
A group celebration session will be held at the end of the five months for all attendees to come back together and celebrate the learning journey.
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We 100% commit to you that anyone who delivers any element of this training or coaching is qualified and accredited in their field of practice and has gone through a thorough process to be able to carry out any element of our programs.
Our coaches and trainers are out in the real world, coaching and mentoring people in businesses every day. They are highly knowledgeable and experienced.
This we believe enhances the experience and quality of your training. They are speaking from applied experience and knowledge alongside their formal qualifications.
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Our cohorts are limited in size (max 8) to ensure everyone is seen, heard and supported fully during the training.
We run open courses that anyone can sign up to and also bespoke inhouse versions of the Leadership Academy depending on your requirement.
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Upon qualifying you will receive:
Your certificate from the Institute of Leadership (IOL) and The Ethical Coaching Company (TECC) confirming you’ve completed the Leadership Academy Accreditation ‘Members’ IoL Level
Postnominals of MIoL (Identifying you as Member grade Institute of Leadership Accredited) Completion of this programme provides an alignment to The Institute of Leadership’s professional membership grade of Member, typically retained for people who are experienced managers and have attained a minimum of a Level 5 Qualification.
1-year membership to the IOL online membership portal with a bank of resources for your continued development.
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Open Program - cost per person:
£2,200 +vat
In-House Program - costs per group:
4-6 people £8,000 +vat
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Effective Communication
Setting & Managing Expectations
Team Dynamics
Coaching Approach in Leadership
For further details on each of the above modules please see further down the page.
*Once you register your interest a member of our team will be in touch.
Who Is The Leadership Academy For
The Academy is designed for founders, owners, and first-time managers leading small but mighty teams (typically 5–20 people) who want to:
-Learn how to lead with confidence while still growing the business.
-Get the best out of their team without losing what makes their culture special.
-Communicate effectively for greater impact.
-Make intentional decisions that inspire their people and support long-term growth.
Whether you’re stepping into leadership for the first time or you’re a founder balancing growth with managing people, the Leadership Academy gives you the practical skills and coaching support to lead well.
What Attendees Will Gain From The Programme
Key Takeaways:
-Skills to have difficult conversations in a meaningful way.
-Techniques to boost team morale and engagement, which are key to retaining top talent and maximizing productivity.
-Insights into the complex interactions that define team dynamics and their impact on performance.
-Practice in setting clear and realistic performance expectations.
-Skills to align the team and individual goals with the organisation’s strategic objectives.
-Enhanced ability to make informed, intentional decisions considering both short-term and long-term impacts.
-Understanding of different approaches between problem-solving and solution-seeking strategies.
-Knowledge of effective team coaching, focusing on talent development, succession planning, and addressing individual growth needs.
-Communication skills to foster clear, effective, and impactful interactions.
How Will This Benefit
Your Team & Organisation:
-Increased knowledge, skills and confidence: Gain a deeper understanding of your own leadership style and how to use it to get the best from your team.
-Motivated Teams: Keep your people engaged and energised, even as the pace of growth increases.
-Strategic Alignment: Ensure that team and individual goals are aligned with the organisation's strategic objectives.
-Retention that Matters: Hold onto great people by creating an environment where they want to stay and grow.
-Informed Decision-Making: Make strategic, intentional decisions that balance short-term gains with long-term success.
-Better Ways of Working: Build stronger team dynamics and clearer communication, so everyone pulls in the same direction.
-Sustainable Growth: Reduce the hidden costs of firefighting from recruitment churn to lost productivity by leading well.
-More Headspace for You: Step out of the constant doing, so you can focus on leading and shaping the next stage of your business.
Discover if our Leadership Academy is the perfect fit for you and your business.
Schedule an informal chat with a member of our team today to explore your next steps..
Meet The Tutors
You’re in good hands with our head coaches and leaders of the business Kirsty Waite & Tienie Loubser.
Kirsty; is the Founder and CEO of The Ethical Coaching Company. A fully qualified and accredited Business Coach, mentor and business tutor, with nearly two decades of experience leading and coaching teams within global organisations. Removing the smoke and mirrors associated with the Business Coaching and Training industry and creating safe, impactful coaching experiences is at the forefront of Kirsty's work - she truly believes in the power of leadership coaching & training and knows first-hand the difference it can make to the success of a business
Tienie; has extensive experience in Global Learning & Organisational Development, with a speciality in Learning Design, Change Management, and Leadership Development. Helping businesses transform their people environments to boost wellness and productivity, focusing on cooperation, coordination, and collaboration. Creating avenues to facilitate tacit knowledge into explicit.
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Great leadership starts with great communication. In this module, you’ll learn how to communicate with clarity, confidence, and purpose, whether that’s in one-to-one conversations, team meetings, or handling difficult discussions. We’ll cover active listening, understanding different communication styles, and the power of non-verbal cues. By the end, you’ll be able to foster open, honest conversations that drive real connection and collaboration.
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Clear expectations create alignment, accountability, and productivity. This module will equip you with practical strategies to set realistic goals, delegate effectively, and provide constructive feedback. You'll also learn how to manage difficult conversations, prevent misunderstandings, and maintain trust while holding people accountable.
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High-performing teams don’t happen by chance—they’re built through strong leadership and a deep understanding of group dynamics. In this module, you’ll explore team roles, motivation, conflict resolution, and how to create a culture of trust and collaboration. You’ll gain insights into managing diverse personalities and fostering a team environment where everyone thrives.
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Great leaders don’t just direct—they coach. This module will introduce you to a coaching mindset, helping you develop skills to empower and develop your team. You’ll learn how to ask powerful questions, provide support without micromanaging, and cultivate a culture of continuous learning and growth. By the end, you’ll have a leadership approach that inspires and brings out the best in others.
This structure ensures that learners leave with practical, actionable skills that enhance their leadership effectiveness.
We believe in fearlessly challenging mediocrity, embodying the spirit of change, and leading the way towards a future that redefines coaching and leadership. Through impactful coaching strategies, we go beyond surface-level changes, unlocking the true potential within.
Our commitment to ethical coaching, leadership and uncompromising quality sets us apart, ensuring genuine and lasting transformation that leaves a positive mark on both individuals and the world around them.
We challenge you to do better.
We create space that facilitates growth & development
We do what we say we will.
Why Us?
Integrity
We live and die by our charter. Ethics, morals and integrity are the backbone of our business. All partners of The Ethical Coaching Company go through a rigorous application process and commit to operate within strict ethical standards.
Impact
We are committed to creating tangible, powerful, impactful results for all our clients. We believe in making a positive difference in the world wherever you can. We do that by supporting business owners to thrive in an ethical way.
Courage
Achieving your business goals requires being brave. We are here to lead by example and empower every one of you to take courageous action to reach the potential you know you are capable of.
Excellence
We strive for excellence in all aspects of our business and ourselves. This includes the continuous development of the company and the personal growth and development of all of our partners.
Kindness
Business in our opinion should be led with kindness. Kindness fosters a positive work environment, enhances collaboration, boosts employee morale, and builds strong relationships with clients and customers.
“The Ethical Coaching Company’s approach is built on the principle of doing the right thing for the greater good. Balancing; impact, people, and profit.
We focus on creating great experiences that inspire and motivate, granting autonomy to drive innovation and growth.
By fostering cultures that cultivate high performance and emphasize people's development, our approach delivers impactful results that propel businesses toward sustainable success and transform the future of work.”
What Our Recent Students Had to Say……
“As part of the May cohort, what an incredible 2.5 days it’s been.”
“Kirsty and Tienie are amazing tutors!”
“I had made the right decision in wanting to be a coach and I had definitely chosen the right business in “The ethical Coaching Company” to train with”
Discover if our Leadership Academy is the perfect fit for you and your business.
Schedule an informal chat with a member of our team today to explore your next steps and all in-house program enquiries.
2025 Open Program Dates
Open Programs Only Run Twice Per Year - Register Your Interest Below:
October 2025 - Session Dates:
21st & 22nd October - 9:30am-4:00 pm
*Once you register your interest a member of our team will be in touch.