Business Coaching That Strengthens Founders, Teams and Strategy
Leadership Coaching for Founders, Owners and Teams Navigating Growth Together.
These are the signs we see in small, growing teams navigating change:
Leaders pulled into the day-to-day, with no time to think or plan
Team misalignment, where communication breaks down
Firefighting instead of leading, leaving founders and owners overwhelmed and reactive
Blurred roles and unclear expectations creating frustration or bottlenecks
Accidental Managers, unsure how to lead people effectively
A lack of strategic clarity, making it hard to prioritise or make decisions
Our coaching is built for this exact moment. Practical, strategic and grounded in real-world business. Whether you’re leading for the first time, formalising how your team works together, or facing new demands as your business scales, we meet you where you are.
We help you achieve the goals that once felt out of reach, build real confidence in your leadership, and thrive in the role your business needs from you.
Our coaching is practical, tailored, and focused on real-world outcomes, whether that’s leading with more clarity, improving how your team communicates, or making more confident, strategic decisions.
Working with us isn’t just about personal development; it’s about unlocking meaningful, measurable change in your business. We help you step back from the day-to-day, strengthen your leadership, and create the kind of team culture that gets results, reducing friction, building trust, and increasing momentum.
Most importantly, we’re here to support your long-term growth. This isn’t about surface-level quick wins. It’s about lasting transformation, rooted in coaching that meets you and your team where you are, and supports you as you scale.
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"The most supportive and patient coach - allowing me to progress at my own time with action-orientated meetings that have resulted in me developing a clear vision, values and boundaries as I transitioned into self-employment."
- Lisa Gosnay
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"The ethical coaching I received via the Ethical Coaching Company has been transformative for my business and I have taken away tips from that session which will serve me for years to come."
- Suzy Rennison
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"The way I perceive myself, my strategy for marketing, funding, processes, my vision, customer journey, you name it really, every single thing has shifted either slightly or in such a huge way that I don't recognise my earlier self."
-Nikki Simpson
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“The Ethical Coaching Company has added some excellent value to the businesses we support helping them in all aspects of their business to help them scale. I would definitely recommend any business to work with them as trusted and experienced coaches.”
-Suzanne McCreedy
Book An Informal Chat With Our Team
Contact us today to book your informal discussion to find out if we are the right fit for you and your business needs.
Benefits of Coaching
Our personalised coaching supports you in developing deep self-awareness, intentional leadership, and clarity about the impact you have on others. Through tailored strategies, you'll gain:
Clarity on strategic direction, priorities and the bigger picture
Build self-awareness and emotional intelligence to lead with intent
Improve communication and influence across the business
Lead with confidence, even through uncertainty or change
Step back from the day-to-day and start thinking more strategically
Make better decisions, faster and with more impact
Develop the ability to reflect effectively and understand themselves better
Shape and strengthen your culture through values-led leadership
Create high-trust, high-performing teams by leading well
Who is Our Coaching For?
Strong, intentional leadership doesn’t happen by accident. Our coaching is designed for founders, business owners, managers and team leads in small, growing businesses who are ready to lead with more clarity, confidence and purpose.
Founders and directors who are stuck in the day-to-day need headspace to lead strategically with intention.
First-time managers who’ve stepped into leadership roles without the tools, confidence or support to lead effectively.
Senior staff or team leads who are holding a lot of responsibility but lack clarity in their role.
Key people in your business who play an important role in shaping direction, supporting others, and influencing how the team grows together.
Coaching Packages
Our leadership coaching is tailored to your business, your people, and your pace—whether it’s 1:1 or group-based. While every partnership is bespoke, here are two of our most popular starting points to give you a feel for how we work.
Option 1
Our Signature 1:1 Business Coaching Package is a focused, high-impact THREE-month coaching experience that includes:
Initial 90-minute deep dive strategy workshop session
Accountability support throughout with access to our full bank of resources
Two x 60-minute 1:1 coaching sessions per month
Clear, actionable takeaways after each session
Coaching aligned to your strategic focus, culture, and business challenges
Final 60-minute reflection session to close the coaching programme
Investment £3,200 (+vat)
Option 2
Our Accelerator Strategy Package is a powerful intervention for founders, business owners and small teams ready to step back, gain clarity, and move forward with intention.
Pre-session work to understand your context, challenges and goals
2hr strategic workshop session tailored to your business and team(1:1 or as a small team)
Clear summary report with themes, recommendations and next steps
45-minute follow-up session one month later to check progress and support implementation
Ideal for founders, MDs, or small leadership groups who need direction, alignment, and space to think.
Investment £1,200 (+vat)
Additional Options Include:
Group coaching and facilitated team development
Workplace assessments (EQ, 360, TraitMap, and more)
Team dynamics and leadership diagnostics
Bespoke leadership development pathways
Let’s talk about what’s right for your business—we’ll build around what you actually need, not a generic template.
Discover if our Business Coaching is the perfect fit for you and your business.
Schedule an informal chat with a member of our team today to explore your next steps.
Why Choose Us?
At The Ethical Coaching Company, we don’t do generic coaching. We partner closely with you, delivering personalised, practical support that's directly aligned with your unique business goals and values.
Our coaches are fully qualified, accredited, and deeply committed to helping your people thrive. In addition to our core team, we offer access to trusted specialist associate coaches—available as bespoke additions to your coaching package—to ensure you always receive exactly the expertise you need.
No jargon, no off-the-shelf solutions—just straightforward, impactful coaching tailored specifically to your organisation. Explore our coaches' specialist areas of expertise below:
“If you’re looking for clarity and help to achieve your big business goals then you’re in the right place, and you’re certainly not alone!”
We can help you connect to the golden threads of activity that will drive growth for you.
— Kirsty Waite, CEO @The Ethical Coaching Company
Book An Informal Chat With Our Team
Contact us today to book your informal discussion to find out if we are the right fit for you and your business needs.
Have a question or ready to talk? Drop us a message and let’s explore how we can support your growth.