High-Impact Coaching and Strategy for Founders Building Better, People-First Small Businesses.
From start-up to scale-up, where smart growth meets strong leadership.
“They helped us get clear on who we are, what we stand for, and how to lead our team through growth.”
Hear from one of our clients on the impact of working with us:
Lisa Gosnay - Assessable
Who We Help
Built for founders and owners growing people-first small businesses. You’re ambitious. You care deeply about your people. You’re building something that matters.
But as the team grows, so does the challenge. You’re spinning plates, leading a business, managing a team, and trying to stay true to your vision. The momentum is real, but so is the messiness.
That’s where we come in.
We support founders like you, leading small, growing teams of 5 - 20+ people, with coaching-led strategies, grounded leadership development, and practical support to help you grow with clarity, confidence and your culture intact.
We’re for you if:
🟡You’re leading a small but mighty team and learning how to be a manager as you go
🟡You’re juggling people, clients and decisions, with no real space to zoom out and lead
🟡You want to build a people-first culture, but lack time, structure or the right support
🟡You’re feeling the stretch and know it’s time to professionalise and plan the next phase
🟡You’re scaling and want your business to grow without losing what makes it special
We don’t do generic blueprints or off-the-shelf programmes. Every client we work with gets a bespoke, high-impact, coaching-led partnership designed entirely around their goals, their team, and the stage of growth they’re in.
We partner with values-led businesses that care about quality, want to create meaningful experiences for their people, and are ready to invest in expert support to grow with purpose and impact.
This level of strategic support and care isn’t reserved for corporates, it’s for founders like you. We’re here to make transformational, coaching-led support accessible to small and scaling businesses who want to grow with intention, not overwhelm.
What We Offer
Running a growing business comes with big decisions, bigger ambitions, and the challenge of bringing people with you.
Whether it's 1:1 coaching, improving how your team communicates, becoming an accredited coach to lead with confidence, or formalising your leadership with our accredited academy — everything we offer comes with a side of coaching. Always. It’s non-negotiable.
We don’t just deliver knowledge, we help you apply it.
Coaching bridges the gap between knowing and doing, turning theory into confident, real-world action.
That’s where the transformation happens, and it’s how we make sure you get the highest return on your investment.
Individual & Group Coaching
Coaching for founders, managers and small teams to build clarity, confidence, and stronger ways of working together.
Coaching Accreditation
Take a coaching-led approach to leadership or add coaching as a service alongside your existing offer.
Leadership Academy
For founders and new managers, growing strong teams through clear, confident, values-led leadership.
Ready to transform your business?
Curious about how we could support your next stage of growth? Book an informal, no-obligation call.
What Our Clients Are Saying
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“Super professional, has oodles of knowledge and their approach to being a responsible business is a great fit for UMi.”
Suzanne McCreedy - COO @ We Are UMi
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"I have recently embarked on their Leadership Coaching Accreditation and was blown away with their training, modules, suppport and ethics. I highly recommend The Ethical Coaching Company team."
Heather Pownall - founder @ Heathers Media Hub
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“This collaboration has allowed us to look at things from a multitude of perspectives, discuss valuable ideas, and solve any roadblocks that come our way. On reflection, the programme has given us clarity and transformed our existing approaches.”
Abbey Mooney - Director @Gridmark Survey
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“Coaching I received via the Ethical Coaching Company has been transformative for my business.”
Suzy Rennison - Founder @ Admin Unbound
Book An Informal Chat With Our Team
Contact us today to book your informal discussion to find out if we are the right fit for you and your business needs.
Our Approach
Our Business Growth Model gives you the clarity and structure to grow on purpose – without losing sight of what matters.
Whether you’re stepping back to see the bigger picture or navigating the growing pains of a small team, this coaching-led framework helps you focus on what really drives sustainable success – your vision, your people, and your impact.
Flexible, practical, and built for real-world growth – it meets you where you are and helps you lead with clarity, focus, and impact.
Have a question or ready to talk? Drop us a message and let’s explore how we can support your growth.